The Creative Business Blueprint™
Imagine losing your job at 58. One day, you’re a corporate VP with a steady paycheck, and the next, it’s all gone. No income. No idea what to do next.
That was me.
I was terrified and overwhelmed. But deep down, I knew I had two choices: Stay stuck and hope something came along or take control of my future and create something entirely new.
I chose the second option.
I leaned into my creativity, something I’d always loved but never considered could be a business. And from there, I built something incredible.
Today, I have a thriving online creative business, one that’s brought me financial freedom and creative fulfillment I never thought possible. But the journey wasn’t easy. I had to figure things out the hard way, piece by piece.
Along the way, I developed a method that changed everything—a 6-part process that anyone can follow to build your own creative business from scratch.
And now, I want to share that process with you.
An Overview of the 6-Part Framework
1. Strategy First
Everything starts with clarity. Before you even think about creating or selling something, you need to define your purpose.
✅ What’s your big “why”?
✅ What are your goals, both creatively and financially?
✅ What kind of business do you truly want to build?
This step is all about building a strong foundation that will support you throughout your creative business journey.
2. Ideal Customer
Once you know your purpose, it’s time to identify who you want to reach.
✅ Who is your ideal customer?
✅ What are their needs, desires, and struggles?
✅ How can you serve them through your creative work?
Understanding your ideal customer is essential for creating offers they’ll truly want to buy.
3. Build an Audience
You’ve defined your purpose, and you know who you’re trying to reach. Now it’s time to build your audience.
✅ How do you attract people to your work?
✅ What’s the best way to nurture those relationships over time?
✅ How do you grow an engaged community around your creative business?
This is where we dive into email list building, content creation, and building connections that truly matter.
4. Offers
Your offers are at the heart of your creative business. They’re what you create, package, and sell to your audience.
✅ What products or services do you want to offer?
✅ How can you design irresistible offers that solve real problems?
✅ How do you price your offers for profitability and sustainability?
Whether it’s courses, memberships, art licensing, or something else entirely, this step helps you create offers that resonate and sell.
5. Launching
Once you have your offers in place, it’s time to get them out into the world.
✅ What’s the best way to launch your offers?
✅ How do you create excitement and anticipation?
✅ How do you manage your launch without feeling overwhelmed?
I’ll show you how to use simple, effective launch techniques that work for creative businesses of all sizes.
6. Delivery
Finally, you need to figure out the best way to deliver your offers to your audience.
✅ Will you host live workshops, create online courses, or offer memberships?
✅ How do you keep things simple while providing a great experience for your customers?
✅ What’s the best way to structure your business for long-term success?
By the end of this framework, you’ll have a clear roadmap to follow—one that’s designed to grow with you as your business evolves.
Why This Matters
My 6-part framework, which I’m calling The Creative Business Blueprint™, gives you more than just a collection of random tips and tricks. It provides a clear, structured process to help you build a creative business that actually works.
But here’s the thing: Reading about the framework is one thing. Implementing it with my guidance is something entirely different.
How You Can Take the Next Step
I’m not sharing this method with you to overwhelm you. Quite the opposite.
I’m sharing it because I want you to know that there’s a clear, proven process you can follow to build the creative business you’ve been dreaming of.
I’m currently accepting applications for a high-level mastermind program where I guide advanced creative business owners through this process. We work together to refine your strategy, attract your ideal audience, create irresistible offers, launch and delivery them effectively.
And if you’re serious about taking your creative business to the next level, I’d love to speak with you.
Ready to Take the Next Step?
Here’s how it works:
Fill Out a Short Application: Click the link below and answer a few questions about your business, your goals, and what you’re looking to achieve.
Schedule a Call: After submitting your application, you’ll receive a link to book a call with me.
Zoom Meeting: We’ll jump on zoom to discuss your business, your vision, and whether working together is the right fit.
📩 Apply HERE.
Spots are limited, and I’m only opening this opportunity to those who are ready to truly invest in themselves and their business.
If you’re ready to experience the process I’ve been teaching for years, apply. There’s no fee to apply so you have nothing to lose and so much to gain.
Join Me Live on Wednesday
As usual, I’ll be live on Facebook & YouTube on Wednesday at noon PT / 3pm ET.
📌 Facebook: https://www.facebook.com/annelafolletteart
📌 YouTube: https://www.youtube.com/@AnneLaFollette1
Come hang out and bring your questions—I can’t wait to see you there!
xo,
Anne
Spots are limited. Complete your application HERE and I look forward to talking to you.
It’s Never Too Late to Create®
If you enjoyed this blog please share it with your friends and family. When you join my email list, you receive weekly creative inspiration and an invitation to our private Facebook group, Anne’s Art Club.
MEET ANNE
Hi…I’m Anne!
My creative inspiration comes from a lifetime of observation. I grew up in Paris on the Place St. Sulpice and walked to school through the Luxembourg gardens. And that was only the beginning… Learn more by watching the video on my About page.
