Anne LaFollette Anne LaFollette

Meet Becky Volk

I hope you’re ready for another fabulous interview! In today’s blog, I’m sharing highlights from my interview with Becky Volk. She’s a creative entrepreneur who is finally making good on her fabric design dreams from childhood!

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Anne LaFollette Anne LaFollette

New Series! Meet Amy Carson Brown

Hello, my friend! We’re starting a new series this month. I am super excited to share short interviews with some of my students. I think you're going to be very inspired when you hear what they were doing before joining #annesuniverse and what they are doing now.

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Anne LaFollette Anne LaFollette

Have You Considered Commissioned Work?

Welcome back, my friend! Are you ready to jump into another area of opportunity for you to explore as a means of getting your artwork out into the world? We’ve covered a bunch of options already but there are always more!

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Anne LaFollette Anne LaFollette

Let's Talk Subscriptions!

Ready to explore developing your own subscription box or subscription series? Let’s jump into yet another way to get your artwork out into the world and spread more joy.

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Anne LaFollette Anne LaFollette

Open Your Own Retail Store

Have you always dreamed of opening your own retail store? We’ve talked before about reaching out to local art supply stores to display and sell your art, but today let’s talk about what it might look like for you to open your own store!

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Anne LaFollette Anne LaFollette

Recurring Revenue - Let's talk about it

Let's talk about creative memberships that give you recurring revenue every month. You may not realize it but you currently have all kinds of "memberships" that you pay for on a monthly basis. Think about your newspaper, your gas and electric, your TV provider, your cell phone... and so many more. How about a creative membership?

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Anne LaFollette Anne LaFollette

Online Workshops!

Welcome back! We took a bit of a break but now we're back to continue our conversation about all of the different ways that you can build a career in surface design. Let’s dive into online workshops, shall we?

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Anne LaFollette Anne LaFollette

Surface Design? It's Incredible!

Well hello there, friend! I’m excited to talk to you some more about Bonnie Christine’s brand new free workshop: Secrets to Success in Surface Pattern Design. She’s a dear friend and colleague of mine. I consider her a critical mentor even though she’s about 30 years younger than I am!

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Anne LaFollette Anne LaFollette

Join Bonnie's Free Workshop

Welcome back! This week, we’re taking a short break from my series on Crafting a Career in Surface Design because my dear friend Bonnie Christine is offering something very special. A free workshop called Secrets to Success in Surface Design.

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Anne LaFollette Anne LaFollette

Selling in Your Sleep... Whaaat?

Well hello, my friend! I’m so excited to move on to the next category in our series about how to craft a career in Surface Design. This week, we're going to jump into how you can sell in your sleep. Whaat? You say. Let’s get into it.

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Anne LaFollette Anne LaFollette

The "Unboxing" Experience!

We’re picking up the fun this week as we dive into how you can sell your products directly as a Surface Pattern designer. If you love customer interaction and have a friendly and outgoing personality, direct selling is a great option for you.

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Anne LaFollette Anne LaFollette

Ready to License Your Art?

Welcome back! This week, we’re diving into one of the most popular ways to make money from your art. It’s called Licensing. If you missed last week's video where I gave you an overview of the surface design industry and what we’re covering over the next several weeks, go back and watch it.

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Anne LaFollette Anne LaFollette

Surface Design? Never Heard of it...

Well, hello there and Happy New Year! Welcome to 2022! I am so excited to kick off a new series this month. We're going to dive into Surface Pattern Design and all of the different ways that you can actually make money from your artwork. If you've been in my universe for a while, you know what Surface Design is, but many of you may be new here. Welcome!

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Anne LaFollette Anne LaFollette

Happy Holidays!

Before we flip the switch and enter 2022, I want to say how grateful I am to have you in my creative community. I had to completely reinvent myself in my late 50s after I got the dreaded “pink slip” from the company where I’d spent 15 years.

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Anne LaFollette Anne LaFollette

Quick Tips – Final Supplies

Before you head out the door to drive over to the Craft Fair with all of your products, don’t forget these additional key items! We’re wrapping up this Craft Fair series today and there are several key items you’ll definitely want to bring along with you.

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Anne LaFollette Anne LaFollette

Quick Tips – Merchandising Your Table

Let’s talk about best practices for merchandising your table at the craft fair. I’m super excited to talk about how to enhance your table setup and display your beautiful products in the most attractive way possible. Merchandising your table with care is important so that your products stand out, attract buyers and keep them lingering longer while they explore what you have to offer.

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Anne LaFollette Anne LaFollette

Quick Tips – Marketing Your Fair

Ready for some marketing tips! Getting the word out effectively so that all of your friends, family, colleagues and local community know about the fact that you’re participating at a craft or art fair is critical. When it comes to spreading the word about the event where you’ll be showcasing your beautiful work, I have three action steps for you.

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Anne LaFollette Anne LaFollette

Quick Tips – Planning Your Sales

Welcome to this week’s blog. Let’s jump right into this week’s focus: planning your craft fair sales. As many of you know, I spent over 25 years in retail. One of the best things I learned was to plan and anticipate your sales. This is important because you’ll be able to track how you’re doing against your sales goal throughout the Craft Fair. Having this knowledge and visibility allows you to make adjustments as needed and feel a sense of control and empowerment throughout the event.

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